Each page offers a certain amount of value, or link juice, to any pages it connects with. This can be distributed to other pages on your site or across other sites.Link Juice

Many marketers overlook reservoirs of existing link juice that are waiting to be tapped. Creating content that is worthy of links can help with this, as can expanding old posts. Read on Rank Boss to learn more.

When a page on one website links to another, it passes some of its authority or link juice to the linked page. The more authority a page has, the better it will rank in search engines. A site’s link juice depends on a number of factors, including the number and quality of its backlinks. However, if you focus too much on getting high-value backlinks, you may miss link juice pools concentrated within your website. Luckily, you can tap into these resources through internal linking.

To improve the ranking of a page, you must ensure that all internal links are relevant and useful. This means that each link should be a natural fit and should not rely on keywords or overuse the same anchor text. In addition, each link should be placed in a relevant context on the page, as this will increase its value to Google.

It’s also important to use a variety of internal linking strategies. For example, you should link to your most popular pages and blog posts. This will help your most powerful content to rank higher in search engines. You should also link to other pages on your site that are relevant to the topic at hand. This will make your website a one-stop-shop for users, keeping them on your site for longer and guiding them through the buyer’s journey.

In addition, you should also consider the location of your internal links. For example, if you have a long-tail keyword that’s getting lots of traffic, you should add it to your internal links. This will help you to reach more users and improve your conversion rates.

Lastly, you should always check your link profile with tools such as GSC. This will show you which pages on your website have the most links and allow you to analyze their strengths and weaknesses. You can also customize the columns to view more details, such as the number of internal links and external outlinks for each page. You can even create custom filters to identify problem pages, such as login pages that have a lot of nofollowed internal links.

External Linking

Link juice is an important aspect of SEO, and it’s often referred to as “link equity.” Link juice is passed through links from other websites to your domain, and it affects the rank of your pages in search engines. There are many factors that can affect the amount of link juice a page receives, including the number of links, the types of links, and the positioning of the links.

The quality of the linking site is a major factor in link juice. Generally, higher-authority sites pass more link juice than lower-authority sites. Also, the more relevant the linking site is to your topic, the more value it will add to your website. A good way to increase the amount of link juice passed to your pages is by using links from authoritative sources.

It is also important to have a well-organized internal link structure. This will help your website rank better in search engine results. For example, you should link to your cornerstone content from other pages on your website. This will ensure that your most important pages receive the maximum amount of link juice.

While focusing on getting high-quality backlinks is crucial, it’s also important to take the time to optimize your internal link structure. This includes optimizing anchor text and avoiding nofollow links. It’s also a good idea to avoid keyword-rich anchor text as this can look spammy to search engines. Instead, try to use synonyms or latent semantic keywords (LSI) when possible.

Many marketers overlook pools of link juice that are already acquired by their pages. This is because they focus on obtaining new, high-quality backlinks to their homepage. While this is important, it’s also vital to distribute link juice to other pages on your website. To do this, you should utilize Google Search Console (GSC) to see which pages have the most backlinks. This will give you an idea of which pages are the most powerful on your website and which ones need to be linked to internally. You should also consider the importance of linking to your own content from external sources, as this can also improve your ranking in search engine results.

Relative Linking

Using relative linking is an effective way to pass link juice. It helps search engines find pages that are relevant to the topic and improves the overall quality of your site. It also prevents duplicate content and can help with SEO ranking. However, it is important to remember that not all links are created equal. You should only use links from reputable sources that have a high Domain Authority (DA). Linking with low-quality projects may hurt your search engine ranking. Avoid using free directories, forums with minimal moderation, and other low-quality platforms. Moreover, you should always try to build links with the pages that are most relevant to your business.

Link building is a vital part of any online marketing strategy. It increases page visibility and traffic, thereby increasing your brand’s sales and revenue. In addition to that, it also helps in boosting your page rank. In order to maximize the benefits of your link-building efforts, it is essential to understand how to create a good internal linking structure.

A proper link-building strategy can help you achieve higher PageRank. The process involves obtaining links from third-party sites and passing their PageRank to other pages within your site. This can be done through the use of internal links and other tactics. To increase the number of links to a specific page, you can add them to the footer or sidebar. However, links embedded in the body of a page tend to be more valuable because they are more visible.

The amount of link juice a website passes depends on several factors, including its PageRank and the quality of its backlinks. Link juice is passed through hyperlinks, and it is a metric that influences search engine rankings. This is why it is important to have a strong internal linking structure and to link to reputable websites.

One of the best ways to pass link juice is by using internal links. This can be accomplished by creating a site map and linking to related pages. It is also important to avoid using nofollow links, which will not pass any page value.


While the concept of PageRank is no longer used as a primary ranking factor by Google, it remains important for SEO professionals. It is a measure of the authority and popularity of a webpage, which is used to determine its position in search results. It is possible to boost the PageRank of a page by linking to it from other sites. This is called link building and can be done through a variety of methods. One of the most important aspects of this technique is choosing the right keywords. It is also important to use relevant anchor text when creating links. This helps search engines understand the context of the link and will pass more PageRank to the linked page. Additionally, it is important to avoid using exact keyword match anchor text as this could look spammy to search engines. Instead, try to use synonyms or latent semantic indexing (LSI) keywords when possible.

In order to get more PageRank, you need to build high-quality links that are highly relevant to the topic of your site. However, it is important to remember that PageRank is not static and will vary over time. For example, a link from a page with a higher domain rating will have more value than a link from a page with fewer outbound links.

Internal linking is another effective way to increase PageRank. You can do this by identifying pages on your site that have substantial PageRank and then linking to those pages. This is beneficial for both user experience and SEO, as it allows users to navigate your site in a natural manner while allowing search engines to easily understand page relationships. However, it is important to be careful when using this method, as if executed poorly, it can be detrimental to your rankings.

Many people overlook the pools of PageRank that already exist within their site and fail to tap into them. These pools of PageRank are often buried deep within their content, waiting to be tapped and distributed to other pages on the website. One of the easiest ways to do this is by creating links with relevant keywords and LSI keywords. This will distribute PageRank and help improve the rankings of other pages on your site.